Core Viewpoint - The "International Food Festival" held at Qiantan Park aims to create a vibrant consumer experience during the National Day holiday by integrating international cuisine, cultural experiences, and leisure entertainment, thereby enhancing the local economy and promoting diverse consumption scenarios [3][4][6]. Group 1: Event Overview - The festival features a theme of "World Flavor Garden" and is designed to provide a multi-faceted consumer experience during the National Day holiday [3][6]. - It includes over 60 dining brands and nine distinct food zones, offering a wide range of culinary options from street food to gourmet dishes [4][6]. - Special "slow flash restaurants" are set up to provide diverse culinary experiences, enhancing the festive atmosphere [6][10]. Group 2: Economic Impact - The festival is part of a broader initiative to stimulate consumption and promote the integration of culture, tourism, and dining, thereby injecting vitality into the local economy [4][14]. - The event aims to attract significant foot traffic during the holiday, contributing to the overall economic activity in the area [13][14]. Group 3: Future Events - Following the food festival, two autumn-themed events are scheduled: the "Jazz Avenue" music festival and the "Inflated Bread Festival," which will further enhance the cultural and entertainment offerings in the area [11][14]. - These events are designed to create a continuous flow of visitors and maintain the momentum of consumer engagement beyond the initial festival [11][14]. Group 4: Brand and Cultural Promotion - The festival aims to enhance Shanghai's global brand influence by showcasing unique culinary experiences and cultural exchanges [7][8]. - It incorporates local cultural elements and international culinary arts, promoting cross-border integration and revitalizing traditional brands in new contexts [8][14].
解锁环球美食节庆新场景,前滩国际美食节激活假日消费潜能
Sou Hu Cai Jing·2025-10-02 06:26