Amazon(US:AMZN) 智通财经网·2025-10-02 07:44Core Viewpoint - Amazon has launched a new private label grocery brand called "Amazon Grocery," integrating its existing Amazon Fresh and Happy Belly product lines, aiming to enhance its market presence in the grocery sector [1] Group 1: Product Offering - "Amazon Grocery" will offer over 1,000 grocery items, with nearly all priced below $5 and customer ratings of at least 4 stars [1] - The product categories include milk, olive oil, fresh produce, meat, seafood, snacks, and staple kitchen items, available through online channels and Amazon Fresh physical stores [1] Group 2: Competitive Positioning - The new brand directly competes with Costco's Kirkland Signature and Walmart's Great Value brands, targeting price-sensitive consumers amid inflationary pressures [1] - Amazon's management emphasized a streamlined operational approach to enhance accessibility, competitive pricing, and consistent quality, with plans to introduce more products in the coming months [1]