Nike Beats the Street in Q1 as 8,000 Employees Redirected to ‘Sport Offense’

The Swoosh delivered on first-quarter results, sending shares of Nike Inc. up in after-hours trading. Nike’s president and chief executive officer Elliott Hill told investors in a late afternoon conference call on Tuesday that the company has realigned 8,000 of its employees to Sport Offense, a new initiative that aligns the three brands — Nike, Jordan and Converse — “into more nimble-focused teams by sport.” More from WWD He said the strategy will give each brand its own distinct identity to serve differ ...