Core Viewpoint - The report from Tianfeng Securities indicates that Dashih Holdings (01405) is a leading player in the pizza sector with strong growth potential, expecting continuous expansion in the Chinese market and improvements in profitability through store expansion, cost reduction, and overhead expense dilution [1] Financial Performance - In the first half of 2025 (25H1), the company reported revenue of 2.59 billion yuan, a year-on-year increase of 27.0%, with operating profit at 380 million yuan, up 28.0% year-on-year, and an operating profit margin of 14.6%, which is an increase of 0.1 percentage points compared to 24H1 and 0.2 percentage points compared to 24H2 [1] - Adjusted net profit for 25H1 was 90 million yuan, representing a year-on-year growth of 79.6%, with an adjusted net profit margin of 3.5%, up 1.0 percentage points year-on-year and stable compared to 24H2 [1] Store Expansion and Operations - The company aims to achieve a store opening target of approximately 98% for the year, with a total of 1,198 stores by the end of 25H1, reflecting a year-on-year growth of 31.1% [2] - In 25H1, the company opened 190 new stores, with an additional 43 stores opened by August 15, and 27 stores under construction, aiming for a total of 300 new stores by 2025 [2] - By the end of 25H1, the company had entered 48 cities, with 9 new cities added in 25H1 [2] Same-Store Sales and Revenue by Region - Same-store sales in 25H1 declined by 1.0%, primarily due to high base effects from new market entries after December 2022, while first-tier cities maintained positive growth [2] - Revenue from first-tier markets reached 1.08 billion yuan, a year-on-year increase of 7.2%, while revenue from non-first-tier markets was 1.51 billion yuan, up 46.6%, with the revenue share increasing to 58.2% [3] Membership Growth - By the end of 25H1, the number of members reached 30.1 million, a year-on-year increase of 55%, with membership contributing to 66.0% of total revenue, up 2.4 percentage points year-on-year [3] Cost Management - In 25H1, the raw material cost ratio was 27.3%, stable year-on-year, while the overall employee compensation expense ratio decreased by 1.1 percentage points to 33.8% [4] - The cash compensation expense ratio for store employees was 27.7%, up 0.3 percentage points, while the headquarters' cash compensation expense ratio decreased by 0.4 percentage points to 5.1% [4]