“小米超强钢”被标注为“项目名称” 小米汽车回应

Group 1 - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has drawn significant attention, particularly regarding the labeling of "2200MPa Xiaomi super steel" as a "project name" [2] - Xiaomi Automotive clarified that the term "Xiaomi super steel" refers to a material development project initiated by the company in collaboration with Northeast University and Yucaitang, and that the small print is meant to provide background information without affecting the material's properties [2] - The company emphasized that interpreting the "super steel project name" as merely a strong name is a misinterpretation [2] Group 2 - The "2200MPa Xiaomi super steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3] - Xiaomi Automotive has applied this super steel in the Xiaomi YU7's door crash beams, resulting in a 52.4% increase in front door beam load capacity and a 37.6% increase in rear door beam load capacity [3] - Additionally, the A/B pillars of the Xiaomi YU7 incorporate the 2200MPa super steel, enhancing the load capacity of the A pillar by 35% and the B pillar by 70.5% [3] Group 3 - On October 1, Xiaomi reported that its automotive deliveries exceeded 40,000 units for the first time in September [4]