L'Oreal(US:LRLCY) Xin Lang Cai Jing·2025-10-02 10:15Core Viewpoint - The Chinese beauty brand Chando, after 24 years of establishment, is making its debut in the Hong Kong capital market, having recently completed a financing round that valued the company at over 7.1 billion yuan [1][2]. Group 1: Company Overview - Chando has received significant investments from L'Oréal's Meiting, which invested 442 million yuan for a 6.67% stake, and Huachuang Capital, which invested 300 million yuan for a 4.20% stake [1][2]. - The company is primarily controlled by the Zheng family, with the four family members holding over 80% of the voting rights prior to the IPO [1][4]. Group 2: Financial Performance - Chando's net profit has shown volatility, with a 117% increase in 2023 to 302 million yuan, followed by a 37.1% decrease in 2024 to 190 million yuan, and a recovery in the first half of 2025 with a net profit of 191 million yuan [5][8]. - The company's revenue heavily relies on its main brand, Chando, which accounted for over 94% of total revenue from 2022 to the first half of 2025 [3][5]. Group 3: Market Position and Strategy - Chando is the third-largest domestic cosmetics group in China by retail sales as of 2024 [4]. - The brand's online sales channel has been increasing, with its revenue share rising from 59.7% in 2022 to 68.8% in the first half of 2025, while offline sales have decreased from 32% to 16.9% [4]. Group 4: Investment and Governance - The entry of strategic investors like L'Oréal is expected to enhance market confidence in Chando, although investors will ultimately focus on the company's fundamentals and growth potential [3][8]. - Concerns exist regarding the governance structure of the family-controlled company, as the concentrated ownership may pose challenges for minority shareholders [8].