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今米房集团(08300.HK)拟收购西双版纳勐海龙普天下茶业52%股权

Core Viewpoint - The company has entered into a share transfer agreement to acquire 52% of the equity in Xishuangbanna Menghai Longputian Tea Industry Co., Ltd. for a nominal price of RMB 1, aiming to enhance its tea business sales and marketing strategy [1][2] Group 1: Acquisition Details - The acquisition involves Fulton Asia Investment Limited, a wholly-owned subsidiary of the company, purchasing the target company, which specializes in tea, pre-packaged food, and bulk food wholesale and retail [1] - The target company has approximately seven years of experience in tea production and sales in China, covering beverage production, food production, and internet food sales [1] Group 2: Strategic Benefits - The acquisition is expected to allow the company to control the tea production process, ensuring stable raw material supply and product quality [2] - It will enable the company to leverage the target company's channels and market resources to quickly enter new markets and expand its sales network [2] - The company plans to utilize its existing online sales platform to promote online sales and develop its own tea brand, benefiting from the target company's quality control management system [2] - The acquisition is anticipated to significantly enhance the company's sales growth, platform sales development, and product diversification [2]