Amazon unveils ‘price-conscious' grocery brand featuring more than 1,000 items nationwide

Core Insights - Amazon has launched a new private-label brand called Amazon Grocery, which combines popular items from Amazon Fresh and Happy Belly into a single collection of over 1,000 grocery essentials, with most items priced under $5 [1][10]. Product Offering - The new brand includes a wide range of grocery items such as milk, olive oil, produce, meat, seafood, cage-free eggs, pre-sliced bagels, shredded Parmesan, baby carrots, and ground beef, with most products receiving ratings of 4 stars or higher from shoppers [3][10]. - New product options introduced with the launch include fresh-baked cinnamon rolls, refrigerated pizza dough, and bottled spring water, with plans to add frozen pasta meals, pie fillings, granola, and more frozen vegetables in the coming months [5]. Market Context - The launch of Amazon Grocery comes at a time when consumers are particularly price-conscious, aiming to simplify the shopping experience for customers while maintaining quality and value [2][10]. - In 2024, sales from Amazon's private-label brands increased by 15% compared to the previous year, covering various categories including groceries and household goods [6]. Availability - Amazon Grocery products are available nationwide through Amazon.com and Amazon Fresh, both online and in physical stores, although availability may vary by location [9]. Packaging and Design - The packaging for the new brand is designed to reduce plastic usage and features a modern and clean design with bold lettering [5]. Recent Developments - This announcement follows Amazon's agreement to pay $2.5 billion to settle a lawsuit from the Federal Trade Commission regarding misleading Prime subscription practices [11].