从1到7：永辉“胖改”门店点亮郑州，城市幸福指数持续攀升

Core Insights - The "Happiness Index" of cities may include the "Fat Content" as an important metric, reflecting the quality of life and consumer satisfaction in retail environments [1] - Yonghui Supermarket has completed the renovation of seven stores in Zhengzhou, marking a significant step in its quality retail upgrade strategy [1][3] Group 1: Store Renovation and Performance - The first "Fat Donglai" renovated store opened in Zhengzhou on June 19, 2024, achieving a daily sales record of 1.88 million yuan, which is 13.9 times higher than before the renovation [3] - The seven renovated stores cover key urban areas in Zhengzhou, creating a localized quality retail network based on the "Fat Donglai" model [3] - The six opened renovated stores are stabilizing in operations, contributing to sustained vitality in Zhengzhou's consumer market [3] Group 2: Product and Service Upgrades - The renovated Hanhai North Gold Store optimized 11,464 products, with a 26.8% increase in new products, achieving 80% compliance with the Fat Donglai standards [5] - The proportion of imported products increased to 15%, and fresh food offerings rose from 5% to 20% [5] - Seasonal products and services were introduced for the holiday season, enhancing customer interaction and experience [5] Group 3: Customer Experience and Employee Welfare - The store design includes lower shelves and wider aisles to create a more comfortable shopping environment, along with various customer amenities [6] - The number of frontline employees increased from over 70 to 160, with an average salary of 5,000 yuan and additional benefits [6] - The focus on employee satisfaction is aimed at enhancing customer service quality [6] Group 4: Expansion and Replication of Success - The Zhengzhou experience is being replicated in other cities within Henan province and in other regions such as Chongqing, Xi'an, and Wuhan [8] - Yonghui aims to optimize its local layout and enhance store service capabilities while maintaining a focus on product selection, service personalization, and operational precision [8] - The goal is to establish Yonghui as the "happiest supermarket in Zhengzhou," contributing positively to the city's quality of life [8]