Digital Brands Group Joins Oracle PartnerNetwork to Expand Technology-Enabled Retail Ecosystem

Core Insights - Digital Brands Group has joined Oracle PartnerNetwork to enhance its technology capabilities and accelerate the development of its technology tools for apparel and eCommerce brands [1][3] - The company is focusing on a differentiated model that integrates apparel with advanced solutions like AI-powered intellectual property protection and automated marketing [2][3] Company Overview - Digital Brands Group offers a variety of apparel through direct-to-consumer and wholesale channels, leveraging customer data to create personalized content [4] - The company aims to safeguard authenticity and strengthen consumer trust while driving long-term growth in lifestyle and collegiate markets, particularly in the NIL collegiate apparel sector [2][3] Strategic Initiatives - The partnership with Oracle will enhance operational agility, expand data-driven insights, and support the integration of authenticity, protection, and marketing tools [3] - Digital Brands Group is positioning itself to capture growth in multi-billion dollar markets by addressing challenges such as IP infringement and consumer data protection [3]