Meta wants to bring its Business AI chat tools to third-party websites

Core Insights - Meta is expanding its core business beyond online advertising by introducing AI-powered chat tools for companies to enhance customer interactions [1][4]. Group 1: Business AI Introduction - Meta launched a digital assistant named Business AI, aimed at providing personalized product recommendations and facilitating faster purchases through chat interactions [2][3]. - The Business AI assistant will be free for companies to integrate into their Meta ads, while a fee will apply for use on their own websites, which will be cheaper than market alternatives [5]. Group 2: Market Strategy and Partnerships - Meta is investing billions into generative AI, positioning itself alongside other tech companies that are developing advanced digital assistants [3][7]. - The Business AI assistant will be available on WhatsApp and Messenger in Mexico and the Philippines, with plans for expansion to additional markets [6]. Group 3: Customer Experience Enhancement - The Business AI software is designed to improve customer service by providing better responses to product-related inquiries, akin to a salesperson assisting a customer [8]. - Meta is collaborating with companies like Salesforce and Microsoft to enhance customer relationship management services as part of its AI initiative [7].