雪王”整顿鲜啤？蜜雪冰城近3亿买下“鲜啤福鹿家

Core Viewpoint - The company Mixue Ice City has acquired a 53% stake in Fresh Beer Fulu Family for approximately 297 million RMB, aiming to expand into the fresh beer market and enhance its product offerings [1][6]. Transaction Details - The acquisition consists of a 285.6 million RMB subscription for new registered capital of approximately 6.9017 million RMB to obtain 51% equity, and an additional 11.2 million RMB to acquire 2% equity from original shareholder Zhao Jie [1]. - Following the transaction, Fresh Beer Fulu Family will become a non-wholly owned subsidiary of Mixue Ice City, with its financial data included in the group's consolidated financial statements [1]. Company Background - Fresh Beer Fulu Family, established in 2021, is the first brand in China to receive national certification for "fresh beer" and has become the leading brand in terms of the number of fresh beer chain stores, with around 1,200 locations across 28 provinces and cities by August 31, 2025 [1][4]. - The brand primarily targets new first-tier and third- to fourth-tier cities, with a significant presence in Zhengzhou [1]. Financial Performance - Fresh Beer Fulu Family reported a net loss of 1.527 million RMB in 2023 but turned a profit in 2024 with a net profit of 1.07 million RMB [4][5]. Shareholding Structure Post-Transaction - After the transaction, Mixue Ice City will hold 53% of Fresh Beer Fulu Family, while the largest shareholder, Tian Haixia, will see her stake reduced from over 60% to 29.43% [5][6]. Strategic Intent - Mixue Ice City aims to address the increasingly diverse beverage demands of consumers by entering the fresh beer sector, aligning with the industry's shift from quantity to quality [6]. - The company plans to leverage its strong supply chain and standardized operational systems to support Fresh Beer Fulu Family in areas such as procurement, production, logistics, and quality management, thereby enhancing efficiency and reducing costs [7].