山姆，还要背刺中产多少次？

Core Insights - Sam's Club, once viewed as a "beacon of quality living" for middle-class families, is experiencing a decline in trust among its members [1] - Recent controversies, including price discrepancies and quality issues, have led to dissatisfaction among consumers [2][3] Price and Quality Trust Issues - A viral topic highlighted a significant price difference for the same snack, with Sam's Club charging 99.9 yuan while a discount channel offered it for 39.9 yuan [3] - Members are questioning the value of their annual membership fees, which can amount to several hundred yuan, as they feel misled by the perceived quality and pricing [4][10] - Complaints about price drops shortly after purchases have increased, with members expressing frustration over lack of price protection [10][16] - Quality concerns have emerged, with reports of spoiled or defective products, leading to a loss of trust in the brand [17][20][24] Strategic Adjustments and Controversies - The recent controversies are attributed to changes in the management team, particularly the departure of former president Wern-Ander and the appointment of Jane Ewing [36][37] - Ewing's strategy focuses on rapid expansion, data-driven operations, and cost reduction, which has led to a streamlined supply chain and product development process [38][39][42] - Despite impressive sales figures, the core issue remains the trust that members place in the brand, which is essential for the membership model [51][55] - The rapid expansion and shortened product cycles have raised questions about the consistency of product selection and quality standards [54][55]