Citizens JMP Reiterates Market Outperform Rating on Affirm Holdings (AFRM) Stock

Core Viewpoint - Affirm Holdings, Inc. (NASDAQ:AFRM) is recognized as a strong investment opportunity for the next five years, with a "Market Outperform" rating and a price target of $105.00 set by Citizens JMP [1][2]. Group 1: Company Performance and Projections - Affirm Holdings is positioned for significant growth, with a broader range of retail partners compared to competitors, enhancing its market presence in the buy-now-pay-later (BNPL) sector [1][2]. - For Q1 2026, Affirm expects Gross Merchandise Volume (GMV) to be between $10.10 billion and $10.40 billion, with projected revenue ranging from $855 million to $885 million [2]. - The company anticipates an operating margin of 1% to 3% for the same period, indicating a focus on profitability alongside growth [2]. - In Q4 2025, Affirm's total revenue increased by 33%, reaching $876 million, showcasing strong year-over-year growth [2]. Group 2: Competitive Differentiation - Affirm's platform is differentiated by its diverse offerings, which include short-term Pay-in-X financing and traditional installment loans, making it suitable for a wider array of consumer goods [2].