Disney's image tanks among Republicans, Democrats after Jimmy Kimmel controversy

Core Insights - Disney's image and its streaming service Disney+ have reached multiyear lows following the temporary removal of comedian Jimmy Kimmel from the air, which has alienated both political parties [1][2][4] - Sentiment towards Disney and Disney+ has declined significantly, with Democrats showing a sharper decline compared to Republicans, marking the lowest sentiment levels in at least two years [2] - The recent price increase for Disney+ has contributed to the negative perception surrounding the brand during a controversial period [3] Group 1 - Disney's decision to pull Kimmel's show was influenced by comments he made about a conservative activist, leading to concerns over the network's broadcast license [4] - The backlash from both political sides indicates a broader cultural impact and potential risks for Disney's brand image [1][4] - The sentiment analysis conducted by Jefferies highlights the significant drop in public perception, particularly among traditionally supportive demographics [2][3]