Lowe's(US:LOW) ZACKSยท2025-10-02 17:16Core Insights - Lowe's Companies, Inc. is integrating artificial intelligence into its operations as part of its "Total Home" strategy to enhance customer engagement and associate productivity [1] - The introduction of the Mylow Companion app aims to provide frontline associates with instant product recommendations, improving service quality and customer satisfaction [2][10] AI Integration and Customer Experience - The Mylow Companion app allows employees to offer accurate product recommendations, enhancing the shopping experience for both DIY customers and professionals [2][10] - Lowe's consumer-facing technology, including the Mylow virtual advisor, provides step-by-step project guidance, creating a seamless transition from planning to purchase [3][6] Operational Efficiency and Associate Productivity - Associates utilize the Mylow Companion app to broaden their knowledge across departments, reflecting Lowe's commitment to continuous productivity improvement [4] - The integration of AI Blueprint technology from Foundation Building Materials will enable the Pro Desk to automatically extract material quantities from digital plans, improving accuracy and efficiency for larger projects [5][10] Competitive Landscape - Home Depot is also leveraging AI to enhance customer experience through improved search functionality and optimized delivery operations, including a "ship from best location" system [7][8] - Floor & Decor is investing in a new ERP system and plans to allocate $35-$40 million for IT infrastructure and e-commerce initiatives, focusing on operational efficiency [9][11] - Williams-Sonoma is implementing AI across customer experience, supply-chain optimization, and internal operations, utilizing a proprietary AI platform for various functions [11][12][13]