Choice Hotels International Accelerates International Growth with Addition of 50 New Quality Suites Hotels in France

Core Insights - Choice Hotels International is expanding its portfolio in France by onboarding an additional 50 properties, increasing its total from 57 to 107 hotels, which nearly doubles its presence in the country [2][3]. Company Expansion - The new properties will be part of the Quality Suites brand and will complement existing brands such as Clarion, Quality, Comfort, and Ascend Hotel Collection [2][3]. - This expansion adds over 4,800 rooms and introduces more than 30 new cities to Choice Hotels' network, with a balanced distribution across urban hubs, mid-sized suburban cities, and smaller tourist towns [4]. Market Strategy - The expansion is part of a broader strategy to enhance the company's international footprint, which now exceeds 150,000 rooms outside the U.S., with expectations of high single-digit international room growth this year [5]. - The company aims to capture additional market share in key regions, building on recent achievements in Asia and the Americas [5]. Customer Engagement - All new properties will participate in the Choice Privileges loyalty program, allowing members to earn and redeem points at over 7,100 hotels worldwide, enhancing the value proposition for guests [3][4]. Regional Focus - The new hotels are strategically located near airports, public transportation, and city centers, ensuring stable year-round demand and strong seasonal appeal [4].