Meta Pitches AI Chat Service to Third-Party Websites

Core Insights - Meta has launched "Business AI," an AI assistant aimed at enhancing customer experiences through personalized product recommendations and streamlined purchasing options via chat interactions [2][3] - The Business AI tool will be available for free integration into Meta ads, allowing customers to engage with product-related queries directly within Facebook and Instagram [3] - Companies wishing to implement the Business AI assistant on their own websites will incur a cost that is expected to be lower than existing market alternatives [4] Industry Trends - Research indicates that AI-powered shopping is gaining popularity, with approximately 32% of surveyed individuals having used generative AI for shopping purposes [5] - The highest reported use case for generative AI is in work-related tasks at 40%, followed by creative and educational applications [5] - Other major players in the AI shopping space include Amazon, which offers a "Buy For Me" feature, and OpenAI, which allows ChatGPT users to make purchases from Etsy and Shopify merchants [5][6] Meta's Future Plans - Starting December 16, Meta will utilize user interactions with AI to create personalized ads and content, enhancing the relevance of user experiences on its platforms [6][7] - The company aims to evolve its advertising strategy by incorporating AI interactions as a new signal for tailoring content and ads to user interests [7]