全球潮玩行业一周要闻（9.25-10.1）

Group 1 - TOP TOY, a潮玩 brand under Miniso, submitted its IPO application to the Hong Kong Stock Exchange, aiming to raise funds for expanding its IP matrix, global market presence, brand marketing, and digital capabilities, with a projected GMV of 2.4 billion yuan in 2024 [3] - Hitcard, a card brand backed by阅文集团, is pushing for an IPO to become the "first card stock," with projected revenue of 400 million yuan in 2024, reflecting a year-on-year increase of over 600% and profitability [3] - Pop Mart achieved toy revenue of 13.876 billion yuan in the first half of 2025, surpassing Disney and Bandai Namco, marking a year-on-year growth of 204.4% [5][6] Group 2 - The new潮玩 IP "WAKAEMO" was launched by 巨星传奇 at a pop-up store in Shanghai, inspired by a three-leaf clover, designed to express emotions and block negative feelings [7] - AYOR TOYS, a new潮玩 brand, reported a sales figure exceeding 40 million yuan on its first day after announcing a celebrity endorsement, topping industry rankings on major platforms [8] - The ATM LAND潮玩 park, part of the POP FRIENDS brand, opened in Shanghai, featuring a wide range of潮玩 products from over 30 leading潮玩 brands [9] Group 3 - The Gundam Base opened a new store in Hefei, showcasing various limited models and providing a beginner-friendly area for new enthusiasts [10] - 灵动创想 launched its first official flagship store in Guangzhou, featuring interactive activities and promotions to attract customers [12] - The character "α-LIN" was globally premiered, combining physical figures with AR technology for interactive experiences, marking a new phase in潮玩 [14] - Liu Cixin's IP "超新星纪元" held an art pop-up in Shanghai, featuring collectible sculptures and interactive installations [16]