“演出＋”“赛事＋”“科技＋”……假期文旅市场持续升温 文旅场景上新 消费活力焕新（文化中国行）

Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3]. - The premiere of the immersive music drama "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2]. Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3]. - In Sichuan, events linked to sports, like football matches, are driving tourism, with discounts and incentives for ticket holders [4][5]. - The integration of technology and art in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, is creating new immersive experiences for visitors [7]. Group 3: Innovative Cultural Products - The use of advanced technologies like VR and AI in cultural exhibitions is enhancing visitor engagement and creating unique experiences [7][8]. - The combination of tourism with agriculture and industry is leading to a richer supply of cultural tourism products, exemplified by the water dance show in Xinjiang [8].