当品牌走向世界（大地风华）

Core Insights - The globalization of Chinese brands is exemplified by the rise of new-style tea drinks, particularly bubble tea, which has gained popularity in various countries, showcasing a shift from merely affordable products to a broader cultural experience [2][3][4] Group 1: Market Expansion - New-style tea drink brands, such as Mixue Ice Cream & Tea, have expanded into 12 countries including Singapore, Thailand, Japan, and South Korea [2] - The brand Bawang Chaji has opened 200 stores in Malaysia, rapidly competing with local tea giants [2] - Heytea's first store in London saw over 4 hours of queueing on its opening day, highlighting the strong demand for Chinese tea brands abroad [2] Group 2: Cultural Impact - The story of bubble tea's global journey reflects the broader narrative of Chinese brand globalization, where supply chain capabilities and cultural expressions are intertwined [3][4] - Chinese brands are transitioning from merely exporting products to promoting brand culture and establishing an industrial ecosystem [3] - Bubble tea serves as a cultural bridge, enhancing global cultural exchange and reshaping perceptions of Chinese brands beyond just manufacturing [4]