“鸡排哥”更大的价值是信任的延伸，而非泼天流量

Core Insights - The article emphasizes the importance of trust and sincerity in building a sustainable business model, as exemplified by the "Chicken Brother" in Jingdezhen, who has created a strong local following through genuine interactions and consistent quality [1][4]. Group 1: Business Model and Strategy - "Chicken Brother" operates his small stall with the mindset of a large enterprise, focusing on honest operations and respect for the market and consumers, which has led to significant attention comparable to larger businesses [2]. - The stall has not only boosted its own sales but has also positively impacted the local economy, demonstrating that small businesses can enhance a city's cultural and tourism appeal [2]. Group 2: Consumer Trust and Experience - The success of "Chicken Brother" and similar local figures is attributed to their straightforward approach, offering quality products at fair prices, which fosters a sense of trust among consumers [3]. - In a rapidly changing society, consumers seek reliable experiences that embody values such as integrity and fairness, which are often reflected in the products offered by these small vendors [3]. Group 3: Long-term Sustainability - The article argues that while marketing can generate temporary attention, lasting appeal is built on trust and genuine customer relationships, as demonstrated by "Chicken Brother's" commitment to consistent pricing and quality [4]. - The concept of emotional value is highlighted, suggesting that businesses should focus on creating meaningful experiences rather than merely capitalizing on trends [3].