卖房也要“反内卷”！北京“金九”二手房网签破1.5万套，协会倡议中介不得恶意压价

Core Viewpoint - The real estate industry in Beijing is experiencing a significant increase in transaction volume, driven by policy adjustments and market dynamics, while facing challenges related to high listing volumes and pricing pressures [3][6][8]. Group 1: Market Dynamics - The Beijing real estate market saw a notable increase in second-hand housing transactions, with September recording an average of 525 daily transactions, a 22% increase from August and a 27% increase year-on-year [3]. - In September, the total number of second-hand residential contracts reached 15,843, marking a 19.4% year-on-year increase and a 20.5% month-on-month increase [6]. - The "Golden September and Silver October" period traditionally boosts real estate sales, with both buyers and developers actively participating in the market [7]. Group 2: Policy Impact - Recent policy changes, including the relaxation of purchase restrictions outside the Fifth Ring Road, have allowed previously ineligible buyers to enter the market, thus increasing overall transaction volumes [6]. - The Beijing Municipal Housing and Urban-Rural Development Committee issued 25 new pre-sale permits in September, providing nearly 6,000 new housing units, which has stimulated market activity [6]. Group 3: Pricing and Supply Issues - Despite the increase in transaction volume, the high number of listings (14.1 million as of October 2) indicates a supply-demand imbalance, leading to continued downward pressure on prices [3][7]. - Analysts suggest that the current market conditions reflect a "price for volume" strategy, where sellers are compelled to lower prices to attract buyers, particularly in a high-supply environment [7][9]. - The introduction of new housing products with higher usable area ratios has further complicated the market, impacting the pricing dynamics of second-hand homes [8][9]. Group 4: Industry Practices - The Beijing Real Estate Brokerage Industry Association has issued guidelines to curb unethical practices among real estate agents, including false showings and price manipulation tactics [3][8]. - Reports of agents hiring individuals to create artificial demand and pressure sellers to lower prices highlight the complexities and challenges within the current market environment [8][9].