卖房也要“反内卷”！北京“金九”二手房网签破1.5万套 协会倡议中介不得恶意压价

Core Viewpoint - The real estate industry in Beijing is experiencing a significant shift with new regulations aimed at curbing unethical practices among real estate agents, coinciding with a notable increase in transaction volumes during the traditional peak season of "Golden September and Silver October" [1][4]. Group 1: Regulatory Changes - The Beijing Real Estate Brokerage Industry Association issued ten initiatives to regulate real estate brokerage behavior, prohibiting false showings, price manipulation, and unethical practices that harm homeowners' rights [1]. - The new regulations aim to address the high listing volumes and supply pressures in the second-hand housing market, emphasizing the need for fair pricing and ethical conduct among agents [2][7]. Group 2: Market Performance - In September, Beijing's second-hand housing market saw a daily average transaction of 525 units, a 22% increase from August and a 27% year-on-year growth [1]. - The total number of second-hand residential contracts signed in September reached 15,843, marking a 19.4% year-on-year increase and a 20.5% month-on-month increase [4]. - The increase in transactions is attributed to policy adjustments, an uptick in new housing supply, and a market trend of "price for volume" [4][5]. Group 3: Supply and Demand Dynamics - The high listing volume in the second-hand market is creating supply-side pressure, with 14.1 million units listed as of October 2 [1]. - The introduction of new housing projects, with nearly 6,000 units approved for sale in September, is providing buyers with more options and stimulating market activity [5]. - Analysts suggest that as supply continues to rise alongside demand, the market may stabilize, but prices are likely to remain under pressure due to competitive pricing strategies among sellers [5][6]. Group 4: Future Outlook - The real estate market is expected to maintain a high level of listing activity, with a moderate recovery in transaction volumes anticipated in the fourth quarter [6]. - The ongoing trend of "price for volume" is likely to persist in the short term, influenced by the high inventory levels and market expectations [6][7].