中网联名潮玩上架“秒空”！“潮玩+体育”跨界火爆国庆

Core Insights - The 2025 China Open has seen a surge in attendance and consumer engagement, with a peak attendance rate of 97% on October 1, attracting nearly 10,000 spectators [5][7] - The collaboration between the China Open and local trendy toy brand WAKUKU has resulted in a popular pop-up store, drawing significant crowds and leading to high sales of limited edition products [2][5] - The trend of cross-industry collaboration is proving effective in attracting diverse consumer groups, enhancing brand visibility, and driving sales [7][10] Attendance and Engagement - The China Open's diamond court achieved a 97% occupancy rate on October 1, with nearly 10,000 attendees enjoying the tennis matches [5] - Many spectators expressed that they spent more on merchandise than on tickets, highlighting the event's economic impact [5][7] Merchandise and Sales - The pop-up store featuring WAKUKU's limited edition products has been a major draw, with reports of products selling out quickly and requiring multiple restocks [2][7] - The overall ticket sales for the China Open have nearly doubled year-on-year, with total ticket revenue exceeding 80 million yuan and driving additional consumer spending of over 25 million yuan [7] Cross-Industry Collaboration - The partnership between the China Open and WAKUKU exemplifies the effectiveness of cross-industry collaborations in attracting new customer segments and enhancing brand loyalty [7][10] - The pop-up store has attracted both tennis enthusiasts and WAKUKU fans, demonstrating the dual appeal of the collaboration [7] Market Expansion - The trendy toy industry in China is experiencing a resurgence, with brands like WAKUKU exploring international markets through platforms like TikTok and Shopee [12] - The brand has successfully tested pop-up stores in Jakarta and expanded its distribution network to over 20 countries, including Japan and the US [12]