Sou Hu Cai Jing·2025-10-03 01:31Core Viewpoint - The price of gold has risen significantly, with domestic gold jewelry prices exceeding 1120 yuan per gram, leading to increased consumer interest in both purchasing gold and gold investment products [1][8]. Group 1: Consumer Behavior - There is a noticeable increase in gold jewelry purchases as the wedding season approaches, with many consumers opting to buy now rather than wait for potential price increases [2][5]. - Promotional activities by various gold retailers during the National Day holiday have further stimulated consumer demand, with discounts and loyalty programs attracting buyers [5][7]. - The trend of "self-gifting" is rising, with consumers purchasing gold jewelry for personal enjoyment, reflecting a shift towards more fashionable and youthful designs [5][7]. Group 2: Market Trends - The gold consumption market is experiencing a structural transformation, with high-value, well-designed products gaining popularity despite an overall decline in consumption volume [7]. - The recent surge in international gold prices is expected to sustain the demand for gold jewelry, indicating a positive outlook for the market [8]. Group 3: Investment Opportunities - There is a growing interest in gold investment products, with consumers exploring options like gold accumulation plans as a way to benefit from rising gold prices without purchasing physical gold [9]. - Banks have adjusted the minimum investment amounts for gold accumulation products, reflecting the increasing demand and higher gold prices [10].