Core Viewpoint - Pacific Securities maintains a "Buy" rating for Macro Holdings (09930), highlighting the company's successful global expansion and resilience in a challenging domestic market [1] Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 4.35 billion, with a gross profit of 94.06 million and a net profit attributable to shareholders of 35.49 million [1] - The overseas market revenue exceeded 597 million, accounting for 13.7% of total revenue, showing a significant year-on-year increase of 719.8% [1][2] - Domestic market revenue faced a decline of 10.7% due to falling equipment rental prices and reduced engineering service income, reflecting the overall weakness in the construction industry [2] Group 2: Business Segments - Revenue from operating leasing services, engineering technical services, and other services was 2.265 billion, 1.139 billion, and 946 million respectively, with engineering technical services and other services declining by 41.48% and 8.21% year-on-year [3] - Operating leasing services showed a bright performance with a year-on-year increase of 19.5%, driven primarily by growth in overseas markets [3] Group 3: Strategic Initiatives - The company is transitioning from an investment-driven model to a lean operation model, optimizing asset allocation and enhancing regional layout efficiency to reduce operational costs [4] - The "Three + Three + Three" strategy is being implemented to further expand into Southeast Asia and the Middle East, strengthening international presence [4] - As of the end of the first half of 2025, the company managed 202,600 aerial work platforms and expanded its overseas network to 63 locations, indicating a robust international growth trajectory [4]