Core Insights - Mijue Group has signed an investment agreement with Xianpi Fulujia, planning to inject 286 million yuan for a 51% stake, making it a non-wholly owned subsidiary [1][2] - This acquisition aims to expand Mijue Group's product offerings into fresh beer, complementing its existing beverage portfolio of tea, coffee, and ice cream [2][3] Company Overview - Mijue Group is a leading global fresh beverage company with over 53,000 stores worldwide as of June 2025, offering high-quality, affordable products priced around 6 yuan (approximately 1 USD) [2] - Xianpi Fulujia, founded in 2021, specializes in fresh beer products and has become a pioneer in the domestic fresh beer market, with around 1,200 stores across 28 provinces by August 2025 [3][4] Market Potential - The fresh beer market in China is considered a blue ocean opportunity, with significant growth potential as per capita beer consumption remains low compared to Western countries [5] - The trend towards quality, diverse flavors, and consumer experience in beer consumption aligns with the fresh beer offerings of Xianpi Fulujia, which is positioned to capture a larger market share [5] Investment Rationale - The investment reflects Mijue Group's confidence in Xianpi Fulujia's unique business model and competitive advantages, aiming to leverage its supply chain strengths to enhance product offerings [5][10] - The valuation of Xianpi Fulujia was assessed by independent valuers, ensuring fair pricing based on various evaluation methods, with the company's total equity valued between 245 million and 277 million yuan [6][8] Financial Performance - Xianpi Fulujia reported a pre-tax net profit of 1.07 million yuan for 2024, indicating a turnaround from losses in 2023, showcasing improved operational efficiency [10] - The company is focused on brand development and has implemented strategies to reduce operational costs for franchisees, enhancing its market presence [10][11] Synergy and Integration - Mijue Group's extensive supply chain capabilities and operational experience are expected to significantly benefit Xianpi Fulujia in areas such as supply chain management, store operations, and brand development [12][13] - The integration of Mijue Group's resources is anticipated to enhance Xianpi Fulujia's product quality and competitive positioning in the rapidly evolving beverage market [12][13]
蜜雪集团收购鲜啤福鹿家，布局现打鲜啤赛道
3 6 Ke·2025-10-03 02:21