小县城卖“冷门货”，卖家一年狂销400万件

Core Insights - The ceramic product category is rapidly gaining popularity in the overseas market, particularly in the context of cross-border e-commerce, with sellers capitalizing on this trend to achieve significant profits [2][3]. Group 1: Market Trends - The Christmas season is approaching, and ceramic Christmas trees are emerging as a new opportunity in the overseas market, with some sellers achieving monthly sales exceeding 200 units [3]. - The global ceramic market is projected to grow from $160.67 billion in 2024 to approximately $295.26 billion by 2032, with a compound annual growth rate (CAGR) of 7.9% [17]. - The search interest for "Ceramic" has remained high globally over the past 12 months, indicating strong consumer interest and demand [15][17]. Group 2: Company Innovations - A company in Dehua has exported over 50 million ceramic trees, transitioning from a low-profit, homogeneous product to a leader in innovation, selling over 400,000 units annually after optimizing their product line [5][6]. - The brand Tenmoku combines traditional craftsmanship with modern aesthetics, offering products that serve both practical and cultural purposes, achieving annual revenues of $2 million [9]. - A young entrepreneur, leveraging AI technology, has successfully sold over 500 pieces of ceramics overseas, generating an average monthly revenue of 90,000 yuan [10][12]. Group 3: Product Diversity - The ceramic product category is diverse, encompassing various types such as architectural ceramics, daily-use ceramics, sanitary ceramics, industrial ceramics, and artistic ceramics, providing numerous market opportunities for sellers [13]. - On platforms like Amazon, ceramic products range from affordable items like a $5.6 ceramic tray to premium products like an $80 cookware set, showcasing the wide market segmentation [13]. Group 4: Regional Strengths - Guangdong Chaozhou excels in daily-use and sanitary ceramics, with a total output value of 24.01 billion yuan in 2024, while Dehua is known for its white porcelain and has over 4,000 ceramic enterprises [18]. - Jingdezhen focuses on artistic ceramics and designer brands, with its ceramic industry value exceeding 90 billion yuan in 2024, highlighting the region's unique offerings in the global market [19].