Ge Long Hui·2025-10-03 03:32Core Insights - The company reported a revenue of 170 billion RMB for the Anta brand in H1 2025, showing a year-on-year growth of 5.4% and accounting for approximately 44% of total revenue, with a gross margin of 54.9% [1] - FILA brand achieved a revenue of 142 billion RMB in H1 2025, reflecting an 8.6% year-on-year increase, representing about 37% of total revenue, with a gross margin of 68% [1] - Emerging brands, including DESCENTE and KOLON SPORT, generated 74 billion RMB in revenue, marking a significant 61.1% year-on-year growth and increasing their revenue share from 13% to 19% [1] Revenue Breakdown by Channel - Direct-to-Consumer (DTC) channel generated 94 billion RMB in revenue in H1 2025, up 5.3% year-on-year, contributing approximately 56% to total revenue [2] - E-commerce sales reached 61 billion RMB, with a year-on-year growth of 10.1%, accounting for about 36% of total revenue [2] - Traditional wholesale and other channels saw a revenue decline to 14 billion RMB, down 10.6% year-on-year, representing about 8% of total revenue [2] Strategic Outlook - The company continues to implement a "single focus, multi-brand, globalization" strategy, leveraging dual core brands for growth [2] - Anta brand will deepen its transformation and innovate store formats, while FILA will focus on core categories in golf and tennis [2] - The company is advancing its global layout across Asia, Europe, and the Americas, enhancing digital integration and launching AI strategies for material research and process innovation [2] Financial Forecast Adjustments - The company has slightly adjusted its profit forecasts, expecting net profits of 13.6 billion RMB, 15.5 billion RMB, and 17.3 billion RMB for the next three years, with corresponding PE ratios of 18x, 15x, and 14x [3]