降价20%、发券100元,西贝“调改求生”
2 1 Shi Ji Jing Ji Bao Dao·2025-10-03 03:44

Core Insights - The company, Xibei, has implemented several measures to retain customers following a recent controversy regarding its "pre-made" dishes during the National Day holiday period [1] Group 1: Pricing Strategies - The company has reduced prices across its menu, with some dishes seeing a price drop of approximately 20%. For instance, the price of the "Grassland Tender Grilled Lamb Chops" decreased from 119 yuan to 109 yuan, and the "Scallion Grilled Fish" dropped from 89 yuan to 79 yuan. However, the price of "Chicken Soup with White Jade Yam and Tofu" has increased instead of decreasing [2] Group 2: Customer Incentives - Customers can receive a 100 yuan discount coupon for their next visit by presenting their bill. Notably, some customers have managed to obtain multiple coupons by making minimal purchases, such as ordering a single drink [2] Group 3: Food Preparation Changes - The company has shifted to a "made-to-order" approach for most dishes, with chefs now preparing food on-site. The previously used hourglass timer, which indicated a 25-minute wait for food, is no longer displayed in the restaurants [2] Group 4: Customer Engagement - A visit to a specific store in Guangzhou revealed that the restaurant maintained a customer occupancy rate of around 50% during dinner hours, indicating a positive response to the new measures [3]