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Naturium Debuts First-Ever Pop-Up in Los Angeles, Bringing Biocompatible Skincare to Every One, Every Where, Every Day
e.l.f.e.l.f.(US:ELF) Businesswireยท2025-10-03 04:01

Core Insights - Naturium launches its first-ever pop-up event, The Consistency Club on Tour, in Los Angeles, promoting its new brand campaign, "Every One, Every Where, Every Day" [1][2][3] Event Details - The Consistency Club on Tour is a three-day community-driven roadshow aimed at celebrating consistent skincare through immersive experiences [2][4] - The event features interactive stations, gamified touchpoints, and hands-on testing, allowing visitors to discover their ideal skincare regimen [4][6] - Tour dates include October 3 at The Brig, October 4 at Sportsman's Lodge, and October 5 at Melrose Farmer's Market [7] Brand Philosophy - Naturium emphasizes the importance of community and consistency in skincare, as articulated by founder Susan Yara [5][6] - The brand's philosophy is reflected in the event's design, which aims to create a fun and engaging environment for skincare education and connection [5][6] Product Highlights - The pop-up will spotlight Naturium's key products, including Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, and Multi-Peptide Advanced Serum [7] - Attendees will have access to personalized consultations for skin analysis and routine-building experiences [7] Company Background - Founded in 2019 by Susan Yara, Naturium focuses on biocompatible and dermatologist-tested skincare products that blend natural botanicals with potent actives [8] - The brand was acquired by e.l.f. Beauty in 2023 and is available online and in stores at Target and Ulta in the U.S. [8]