Core Insights - The sales of the FAW Bestune brand reached 137,217 units from January to September this year, marking a year-on-year increase of 39.3%, with new energy vehicle sales at 117,203 units, up 164.5% [2] - In September alone, Bestune sold 18,880 vehicles, with new energy sales hitting 16,217 units, achieving the highest monthly sales in nearly a decade [2] - The historical sales of the Bestune brand have surpassed 2 million units [2] Group 1: Transformation Strategies - The first strategy involves reforming the governance structure to enhance operational efficiency and decision-making speed, supported by a capital increase of 5 billion yuan, which has improved resource allocation [3] - The second strategy focuses on technology, with significant investment in R&D leading to the development of the Yu Yi series, which incorporates self-developed technologies across various dimensions [4][5] - The third strategy is about positioning, targeting a younger demographic with the "Joy Pai" user service brand, which aims to create emotional connections with users through community-oriented services [5][6] Group 2: Product Performance and Market Position - The Yu Yi series is positioned as "high-quality new energy vehicles affordable for every household," aligning with consumer demands for cost-effective options [6] - Despite the overall sales increase, the Yu Yi series has faced challenges, with the Yu Yi 03 and Yu Yi 07 struggling to achieve significant sales compared to the Bestune Pony, which has consistently outperformed them [7] - To address these challenges, Bestune launched the Yu Yi 03 and Yu Yi 07 Enjoy Edition, focusing on value-for-money propositions to boost sales [7][8] Group 3: Future Plans - Bestune plans to launch six new models over the next two years, aiming to build a comprehensive product matrix covering A0 to B-class markets and various powertrain options [8]
一汽奔腾新能源突围：“小马”珠玉在前，“悦意”能否复制成功？
2 1 Shi Ji Jing Ji Bao Dao·2025-10-03 05:03