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Sou Hu Cai Jing·2025-10-03 07:56

Core Viewpoint - Taobao has launched the "AI Find Low Price" feature, which allows users to upload or take a picture of a product and receive price comparisons within three seconds, addressing consumer issues of information overload and choice anxiety [2][12][13]. Summary by Sections Feature Overview - The "AI Find Low Price" feature utilizes AI technology to compare over 2,000 similar products, providing users with low-price options, official product recommendations, and high-cost performance alternatives [2][7][12]. - The process is simplified to two steps: taking a photo and clicking a button, significantly reducing user effort compared to traditional manual searching [12][13]. User Experience - The feature has shown significant advantages in terms of ease of use, response speed, and practical results, with a test showing a total time of four seconds from taking a photo to receiving price comparison results [12][13]. - The AI system not only provides price data but also explains the reasons behind price differences, enhancing user understanding of product value [12][13]. Category Performance - Different product categories exhibit varying levels of effectiveness with the AI feature: - Apparel: The experience is mixed, with significant price variation and quality concerns in women's clothing, while men's clothing shows smoother performance with clear recommendations [16][25][30]. - Digital Products: The feature performs well, offering reliable recommendations from official stores and highlighting price advantages [40][41]. - Personal Care: This category excels, quickly directing users to low-priced, high-volume products, although caution is advised regarding non-official store recommendations [50][58]. - Daily Goods: The feature effectively categorizes products by material and price, enhancing shopping efficiency [62][63]. Market Implications - The launch of "AI Find Low Price" marks a significant advancement in Taobao's AI capabilities, establishing a foundation for future AI-driven shopping features [13][67]. - The competitive landscape in e-commerce is intensifying, with global platforms exploring AI integration, but Taobao's focus on price transparency sets it apart [68].