Meta Earns Buy Rating as Strong Earnings Align with Ad-Free Subscription Rollout

Core Insights - Meta Platforms, Inc. has received a consensus Buy rating following a strong Q2 2025 performance, with a revenue increase of 22% year-over-year, reaching $47.52 billion [2][4] - The company plans to introduce ad-free subscription versions of Facebook and Instagram, targeting users who prefer an ad-free experience [3][4] Financial Performance - Q2 2025 revenue increased by 22% year-over-year, totaling $47.52 billion [2] - Family daily active people (DAP) grew by 6% year-over-year, contributing to revenue growth [2] - Ad impressions across the Family of Apps rose by 11% year-over-year [2] Subscription Model - Meta will roll out ad-free versions of Facebook and Instagram in the UK, with a monthly subscription fee of £2.99 for web users and £3.99 for iOS and Android users [3] - This new subscription plan is expected to generate additional revenue from users who dislike advertisements [3] Market Position - Meta has a market capitalization of $1,868.27 billion and is recognized as one of the best stocks to invest in and forget [4] - The company has a consensus Buy rating from 70 analysts, indicating strong market confidence [4]