百姓理财观变了！从“唯存款”到“新三金”

Group 1 - The core viewpoint of the articles highlights a significant shift in Chinese residents' investment behavior from traditional savings to diversified financial products, driven by changing wealth management perspectives and declining deposit interest rates [1][3][4] Group 2 - As of June 2025, the scale of the bank wealth management market reached 30.67 trillion yuan, marking a 2.38% increase from the beginning of the year and a 7.53% year-on-year growth [2] - The number of investors holding wealth management products reached 136 million by June 2025, reflecting an 8.37% increase since the start of the year [2] - Public fund assets reached a record high of 36.25 trillion yuan by the end of August 2025, marking the fifth consecutive record-breaking milestone this year [2] - The private fund sector also saw growth, with 137,922 funds in existence and a total scale of 20.73 trillion yuan as of August 2025 [2] Group 3 - The trend of "deposit migration" is ongoing, with non-bank institutions seeing an increase of 1.18 trillion yuan in deposits in August, indicating a continued shift of funds towards higher-yielding wealth management products [3] - The decline in deposit interest rates is providing long-term growth momentum for the wealth management market and the fund industry, as investors seek better returns [3] - The recent bullish trend in the A-share market, supported by policy measures and improved liquidity, has further enhanced the attractiveness of asset allocation in China [4] - Younger generations are increasingly adopting new investment concepts, focusing on "new three golds" (money market funds, short-term bond funds, and gold funds), reflecting a departure from traditional investment strategies [4]