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新车密集登场 ,中国车企上演“旗舰对决”:技术突破、坚持原创成为制胜关键

Core Insights - The "flagship battle" is becoming the focal point for Chinese new energy vehicle companies, with brands competing to launch high-end models [1] - Recent launches include the Zeekr 9X and Geely's Galaxy M9, along with Lantu's new flagship models, indicating a collective push by domestic brands into the high-end market [1] - Industry analysis suggests that for new energy brands to penetrate the traditional luxury market, a focus on technological innovation and original design is crucial [1] Group 1: Product Launches - Zeekr's flagship SUV, the Zeekr 9X, was launched on September 29, with a starting price of 455,900 yuan, achieving over 10,000 orders in just 13 minutes [1] - Geely's Galaxy M9 was also launched in September, joining the ranks of high-end flagship models alongside the Zeekr 9X and Lynk & Co 900 [1] - Lantu showcased three flagship models, including the Lantu Taishan, which aims to compete in the luxury sedan market [1] Group 2: Technological Focus - Geely's CEO emphasized the importance of pushing technological boundaries without budget constraints, aiming for top-tier technology to support brand elevation [2] - The Zeekr 9X is built on the "Horizon-S" architecture and features a 900V high-voltage system, along with L3-level intelligent driving capabilities [2][4] - The integration of global resources, particularly from Geely's European Innovation Center, is pivotal for technological advancements [4] Group 3: Design Philosophy - Lantu's leadership highlighted the need for original design in the Chinese automotive market, moving away from past practices of imitation [5] - Lantu's design philosophy incorporates Chinese cultural elements, with models named in Chinese, reflecting a commitment to cultural heritage [7] - The Lantu Taishan features advanced technology, including an 800V intelligent hybrid system and rapid charging capabilities, while emphasizing the importance of original design [7]