新场景引爆新潮流 “体验+融合”带火北京“双节”消费｜国庆消费青观察

Core Insights - The article highlights the vibrant consumer activities and new commercial openings in Beijing during the National Day holiday, showcasing a blend of culture, commerce, and entertainment [1][4][12]. Group 1: Consumer Experience and Activities - Various shopping districts in Beijing are enhancing consumer experiences by integrating cultural elements, such as immersive spaces and outdoor music festivals, to attract visitors [4][7]. - The "Eleventh North Shore Music Festival" is a notable event, featuring multiple bands performing in a free outdoor setting, contributing to the festive atmosphere [4]. - The "City Garden" at Beijing Fang offers a 3,000 square meter space with themed areas for cultural activities, including craft beer tastings and art exhibitions [4]. Group 2: New Commercial Developments - Several new commercial projects opened in Beijing just before and during the holiday, including six new projects in various districts, which aim to invigorate the local consumer market [8][9]. - The "Wei Gong · Fang Hua Li" project in Haidian District introduces a trendy landmark with original art installations and diverse experiences in culture, entertainment, and dining [8]. - Over 600 new stores have been established in Beijing this year, with many debuting around the holiday, including unique brands and pop-up events that enhance the shopping experience [11]. Group 3: Promotions and Discounts - The Beijing government has collaborated with local businesses to launch over 500 promotional activities, offering discounts and special packages to consumers during the holiday [12]. - Various merchants are providing significant discounts, including themed meal packages and cultural gift boxes, to attract shoppers [12][15]. - Special offers linked to major events, such as the WTT and China Open, allow consumers to enjoy discounts at numerous participating businesses, integrating sports with retail [15].