歙县：非遗引客市集旺 “双节”消费掀热潮

Core Insights - The article highlights the successful integration of cultural heritage performances and night markets in the ancient town of Huizhou, which has become a popular destination during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Cultural and Economic Impact - The ancient town of Huizhou has activated its night economy by creating a new cultural tourism model centered around "intangible cultural heritage performances + night markets" [1]. - The combination of folk performances and market activities has effectively attracted tourists, leading to increased consumer engagement and spending [3][7]. Group 2: Visitor Experience - Tourists are drawn to the vibrant atmosphere created by the fish lantern performances and the bustling night market, enhancing their overall experience [3][5]. - The market features a variety of products inspired by Huizhou's intangible cultural heritage, which appeals to visitors looking for unique and culturally significant items [7]. Group 3: Engagement and Interaction - The presence of artisans demonstrating traditional crafts, such as ink and fish lantern making, not only promotes cultural heritage but also boosts sales of handmade products [7]. - Visitors express appreciation for the cultural depth and aesthetic appeal of the products available, indicating a strong connection between the experience and the items purchased [5][7].