从演员压价到规范整治：上海二手房市场破局套路，公平交易未来可期

Core Viewpoint - The article reveals unethical practices by real estate agents in Shanghai, including hiring actors to pressure homeowners into lowering property prices, which raises concerns about transparency and fairness in the real estate market [1][3][5]. Group 1: Unethical Practices - Real estate agents are training actors to create scenarios that pressure homeowners into reducing their asking prices, with significant price reductions observed, such as a property listed at 3.39 million yuan being negotiated down to 2.8 million yuan [1][3]. - The actors are instructed to highlight property advantages while downplaying disadvantages to manipulate homeowners' perceptions [1]. - A structured approach is used where actors feign discussions with family to create urgency, leading homeowners to lower their prices under psychological pressure [3]. Group 2: Market Dynamics - Following new regulatory measures in Shanghai, including relaxed purchase restrictions and lower down payment requirements, the new home market saw a short-term increase in transaction volume, particularly in areas outside the city’s outer ring [5]. - The second-hand housing market is experiencing intensified negotiations between buyers and sellers, with agents facing strict performance metrics that drive them to engage in deceptive practices [5][7]. - The exposure of these practices has led to a loss of trust in the real estate industry, increasing transaction costs and potentially exacerbating market volatility [7]. Group 3: Legal and Ethical Implications - The tactics employed by agents may constitute civil fraud, as they mislead homeowners into making erroneous decisions regarding property pricing [5]. - Legal experts indicate that homeowners could seek to annul contracts based on these deceptive practices, which would also require the return of agent fees [5]. Group 4: Industry Reputation - The incident has severely damaged the credibility of the real estate industry, with calls for greater transparency in property transactions, including the disclosure of actual transaction prices [7]. - The majority of second-hand property transactions in Shanghai are facilitated by agents, who are expected to provide accurate market information and ensure fair dealings [7].