湖南“金九银十”楼市激活，多维政策叠加推动市场稳步回暖

Core Viewpoint - The real estate market in Hunan, particularly in core cities, is showing signs of stabilization and improvement due to continuous policy benefits and corporate incentives [2][5]. Policy Support - Multiple cities in Hunan, including Changsha, Yueyang, Zhuzhou, and Xiangtan, have recently introduced or refined various real estate support policies, covering areas such as provident fund loans, talent introduction, and incentives for families with multiple children [4]. - Changsha has implemented a "trade-in" subsidy policy, offering a 1% subsidy on the total price of new homes for families or individuals who sell their old homes within a year, with a maximum subsidy of 30,000 yuan per unit [4]. - Yueyang provides a 3,000 yuan subsidy for individuals purchasing new homes after selling their original properties and offers personal income tax refunds for those who buy again within a year [4]. - Families with three or more children can receive home purchase rewards ranging from 100,000 to 200,000 yuan in Yueyang, while families with two or more children can increase their provident fund loan limits by 30% to 50% [4]. Market Recovery Indicators - From January to August 2025, Changsha's cumulative transaction area for commercial housing reached 2.4171 million square meters, with a transaction amount of 34.433 billion yuan, indicating a steady increase in market activity [5]. - In May 2025, Changsha's new home transaction volume peaked for the year, with a month-on-month increase of nearly 70%, reflecting strong purchasing power [5]. - The market's inventory turnover period has shortened to 14 months, indicating faster inventory clearance and enhanced market liquidity [5]. Promotional Activities - The "Anju Furong · Changguo Good House" promotional event was launched on September 1, 2025, marking the start of a series of housing benefit activities across Hunan [6]. - The event aims to release policy benefits and create a convenient and efficient buying and selling platform, involving various stakeholders including real estate companies and financial institutions [6]. - Zhuzhou and Xiangtan have also initiated local promotional activities to enhance community engagement and purchasing experience [6]. Corporate Engagement - Real estate and home decoration companies are actively responding by offering various promotional activities, creating a synergistic effect between government policies and corporate incentives [7]. - In Zhuzhou, several real estate companies have introduced special price listings and flexible payment options, with some projects starting at 3,888 yuan per square meter [7]. - Yueyang has introduced a "buy a house and get school admission" policy, enhancing the attractiveness of educational resources for homebuyers [7]. Service Enhancement - Hunan cities are focusing on providing a seamless service experience from purchasing to moving in, integrating real estate, home decoration, and furniture services [8]. - Policies such as tax reductions and relaxed loan conditions are being further refined to meet diverse consumer needs [8]. - The provincial housing authority emphasizes the importance of translating policy benefits into market vitality, aiming to enhance both housing transactions and consumer experience [9].