中国银行东莞分行：打出提振消费组合拳，金融活水润民生

Core Viewpoint - Dongguan Bank is actively promoting consumption and expanding domestic demand through various financial initiatives, including credit card discounts and consumer loans, to stimulate market vitality and support local economic growth [1][2][3]. Group 1: Consumer Promotion Initiatives - Dongguan Bank has launched multiple credit card discount campaigns across high-frequency consumption venues such as supermarkets, restaurants, and department stores, engaging over 300 merchants and driving credit card spending exceeding 6 million yuan [1]. - The bank has implemented consumer loan interest subsidy services, successfully disbursing nearly 100 million yuan in loans to 700 customers within 11 days of the subsidy policy's launch [1]. Group 2: Large-Scale Consumption Support - The bank introduced specialized service plans for large consumer goods, including automotive and home appliances, to meet the demand for trade-in programs, and has conducted over 50 test drive events attracting nearly 1,000 participants [2]. - Dongguan Bank is enhancing payment services by establishing the first "Guangdong-Hong Kong-Macao Greater Bay Area (Dongguan) Payment Convenience Business Circle," facilitating cross-border transactions for residents and visitors [2]. Group 3: Ongoing Consumer Engagement - The bank is leveraging the advantages of commercial complexes to launch various promotional activities aimed at stimulating consumer demand, including seasonal campaigns and marketing through WeChat [3]. - Dongguan Bank plans to continue innovating consumer financial products and expanding service scenarios to provide precise financial services that support consumption and domestic demand in Dongguan [3].