Choice Hotels to Strengthen French Portfolio With 50 New Properties

Core Insights - Choice Hotels International, Inc. (CHH) is expanding its presence in France by adding 50 new properties, which will increase its portfolio from 57 to 107 franchised hotels, totaling over 4,800 rooms [1][10] Expansion Strategy - The new hotels will operate under the Quality Suites brand, complementing existing brands such as Clarion, Quality, Comfort, and Ascend Hotel Collection in France, nearly doubling the company's footprint in the country [2][3] - This expansion is part of a broader strategy to enhance direct franchise growth and strengthen the company's position in key global markets, building on international growth momentum observed in Asia and the Americas [3][6] Market Coverage - The 50 new properties will be distributed across more than 30 cities in France, with 26% located in major urban centers, 52% in mid-sized suburban markets, and 22% in smaller touristic locations, effectively targeting both business and seasonal demand [5][10] - All new hotels will be included in the Choice Privileges loyalty program, which connects over 7,100 properties worldwide, enhancing customer engagement and retention [4] International Growth - Choice Hotels' international portfolio has surpassed 150,000 rooms, with expectations of high single-digit growth in international room count this year [6] - The company is also pursuing strategic partnerships and market entries in regions such as the Caribbean, Latin America, and Asia, including a significant agreement in Brazil covering 70 hotels and over 10,000 rooms [7][9] North American Operations - In North America, the company has strengthened its position by acquiring the remaining stake in Choice Hotels Canada, transitioning to a direct franchising model, which supports faster growth [8]