Sou Hu Cai Jing·2025-10-03 13:08Core Viewpoint - The National Day holiday in China, coinciding with the Mid-Autumn Festival, serves as a significant observation window for consumer spending, with local life services emerging as a key area of growth during this period [1][2]. Group 1: User Engagement and Growth - As of October 3, the Gaode "Street Ranking" feature has attracted over 400 million unique users within just 23 days of launch, marking a significant milestone in user engagement [2]. - Gaode's Daily Active Users (DAU) reached a peak of 360 million on October 1, setting a new historical record for the app [2][22]. - The rapid user growth of the "Street Ranking" feature is attributed to its reliance on real user behavior rather than traditional methods that often involve manipulated ratings [6][15]. Group 2: Competitive Landscape - The "Street Ranking" feature has outperformed other platforms in user acquisition speed, achieving over 100 million users in just 23 days, compared to WeChat's 433 days and Douyin's 9 months [4]. - The competitive advantage of Gaode lies in its transparent and reliable ranking system, which is based on actual user behavior, enhancing trust among consumers and businesses [6][15]. - The feature has created a new ecosystem where businesses can gain visibility and customer traffic without relying on high-cost promotional strategies [15][16]. Group 3: Business Impact - The introduction of the "Street Ranking" has led to a 300% increase in traffic for small local restaurants and a 150% increase in order volume for the local dining industry [15]. - Gaode has implemented a support plan that includes over 1 billion yuan in subsidies for local businesses, along with waiving annual fees for restaurant listings [15][16]. - The platform's approach emphasizes a long-term, efficient strategy for businesses, focusing on genuine customer feedback rather than artificial ratings [15][16]. Group 4: Technological Integration - Gaode is evolving from a navigation app to a comprehensive service platform, integrating various functionalities to enhance user experience [19][22]. - The introduction of AI capabilities, such as the "Xiao Gao Teacher," aims to improve user decision-making and assist businesses in optimizing operations [23]. - The combination of AI and local life services is seen as a critical factor for future growth, with significant user engagement recorded for AI-driven recommendations [23][24].