2 1 Shi Ji Jing Ji Bao Dao·2025-10-03 13:22Core Viewpoint - The opening of AEON STYLE by AEON and the "胖东来模式" by Yonghui on the same day marks a significant competition in the Guangzhou supermarket market, reflecting a shift from traditional large-scale retail to a focus on quality and customer experience [1][2][3] Company Developments - AEON's Tianhe City store has undergone a significant transformation, reducing its size to about one-third of the original, and aims to create a differentiated shopping experience with fresh and high-quality products [1][3] - Yonghui's new store in Zhonghua Plaza has introduced a new product structure with 69% of products being newly added, and an increase in imported goods to 19.5%, focusing on high-quality fresh products for the upcoming holidays [5][10] - Both companies are adapting their strategies to enhance customer experience, with AEON emphasizing fresh and unique offerings, while Yonghui focuses on service upgrades and product iteration [3][5] Industry Trends - The retail sector in Guangdong is transitioning from a "scale-oriented" approach to a "value-oriented" model, with a growing emphasis on quality retail that prioritizes customer experience [3][12] - The competition between AEON and Yonghui illustrates a broader trend in the supermarket industry, where traditional models are under pressure, and innovation is necessary for survival [8][11] - The Guangdong-Hong Kong-Macao Greater Bay Area is seen as a key market for retail innovation, with increasing consumer traffic and a growing demand for high-quality products [11][12]