Group 1 - The core idea of the news is the collaboration between multiple departments to promote the integration of the film and dining industries during the National Day and Mid-Autumn Festival holidays, enhancing consumer experiences through "movie + food" initiatives [1][3]. Group 2 - To stimulate market activity and enrich cultural consumption experiences, a "ticket root map" was launched by China UnionPay and Maoyan Entertainment, allowing users to access dining discounts near cinemas after purchasing movie tickets through the Maoyan App [3]. - The ticket root map platform includes geographical data from 12,000 cinemas nationwide, enabling precise matching and targeted distribution of dining discounts [3]. Group 3 - The flash purchase platform has integrated with Damai Movie services to create a cross-industry consumption model, combining cultural entertainment and dining, providing a one-stop shopping experience for consumers during the holiday [5]. - In Zhejiang, various promotional activities such as "Follow the Movie to Taste Zhejiang's Cuisine" have been launched, offering subsidies to stimulate holiday consumption [5]. Group 4 - In Lankai, visitors can receive discounts by showing their recent movie electronic tickets, demonstrating the practical benefits of the integration of film and dining experiences [7]. - A visitor expressed satisfaction with the dual benefit of watching a movie and using the ticket as a discount voucher for food [9].
电影票根变身“饭票”,“电影+美食”激活假日消费
Sou Hu Cai Jing·2025-10-03 15:27