Affirm Teams Up With Ace Hardware to Expand Flexible In-Store Payments

Core Insights - Affirm Holdings, Inc. (AFRM) has partnered with Ace Hardware to offer flexible buy now, pay later (BNPL) payment options in stores, enhancing customer experience and affordability [1][8] - The collaboration allows customers to split purchases starting at $50 into manageable payments with clear terms and no hidden fees, making it easier for those on tighter budgets to buy larger items [2][8] - The BNPL market is expanding beyond e-commerce into everyday retail, with brick-and-mortar stores increasingly adopting these solutions to meet consumer demand for transparency and flexibility [3] Company Performance - Affirm's total transactions surged 51.8% year over year in the fourth quarter of fiscal 2025, indicating strong growth and a successful expansion into home improvement retail [4][8] - The company's shares have gained 27.1% year-to-date, outperforming the industry average rise of 19.5% [7] Competitor Analysis - Competitors like Mastercard and Visa are also enhancing their BNPL offerings, with Mastercard reporting 16.8% year-over-year growth in net revenues in Q2 2025 and Visa showing a 10% increase in processed transactions in Q3 2025 [5][6] Valuation and Earnings Estimates - Affirm trades at a forward price-to-sales ratio of 6, slightly above the industry average of 5.62, and carries a Value Score of F [9] - The Zacks Consensus Estimate for Affirm's fiscal 2026 earnings implies a remarkable 473.3% growth from the previous year, with revenue growth projected at 23.4% year-over-year [10]