Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025

Core Insights - Cracker Barrel is undergoing significant changes following a controversial brand revamp that received negative public feedback and disapproval from notable figures [1][2] - The company has ended its engagement with Prophet, the consultancy that advised on the failed rebranding efforts, signaling a shift in strategy [2][6] Company Performance - Cracker Barrel has faced challenges in 2025, with a reported 16% decline in stock value year-to-date, attributed to decreased foot traffic and the backlash from the rebranding [3][5] - Recent initiatives include menu updates, new breakfast specials, and a pause on restaurant remodeling plans, aimed at regaining customer interest [4][6] Market Outlook - Analysts on Wall Street express cautious optimism, with a mean price target for the stock just below $48, indicating a potential 8% increase from recent closing prices [5][6] - The stock has shown recovery potential from its April lows of $34.75, suggesting that there may be room for growth despite the current downturn [5]