Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025

Core Insights - Cracker Barrel has decided to abandon its controversial rebranding effort that faced significant public backlash and criticism from notable figures, including President Donald Trump [2][3] - The company has announced leadership changes and has ended its relationship with Prophet, the consultancy that advised on the failed rebranding [3][8] Company Performance - Cracker Barrel has experienced a challenging 2025, with a reported 16% decline in stock value year-to-date, alongside decreased foot traffic in its restaurants [4][6] - Recent initiatives include menu changes, new breakfast specials, and a halt on the new logo and restaurant remodeling plans, indicating a shift towards regaining customer loyalty [5][8] Market Outlook - Wall Street analysts express cautious optimism regarding Cracker Barrel's stock, with a mean price target of just below $48, suggesting potential gains of approximately 8% from recent closing prices [6][8] - The stock has shown some recovery from its 2025 lows of $34.75, indicating a possible positive trend moving forward [6]