文化味、烟火气、国风潮交织 假期文旅活动特色鲜明 “非遗＋旅游” 消费新动能

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][8] Group 1: Cultural Events and Experiences - Various cultural tourism activities featuring ICH were highlighted during the holidays, such as the lively ICH exhibition in Cangzhou, Hebei, showcasing diverse traditional crafts and performances [2][3] - Visitors are increasingly seeking cultural immersion during their travels, as evidenced by the high attendance at ICH events, with over 50,000 visitors in Zhaoxing, Guizhou, during the holidays [3] Group 2: Interactive and Immersive Experiences - Events like the ICH song meeting in Nanning and hands-on workshops in Xinjiang provided immersive cultural experiences, blending traditional and modern elements [4][5] - The Xinjiang Intangible Cultural Heritage Museum features various ICH displays and hands-on activities, attracting significant visitor interest [6] Group 3: Innovative Cultural Products - The fusion of ICH with modern design has led to the creation of diverse cultural products, such as bags and home decor, appealing to younger consumers [7] - The development of ICH-based products not only generates revenue but also promotes the transmission of traditional skills [8] Group 4: Future Prospects and Development - The potential for high-quality development in the integration of ICH and tourism is significant, emphasizing the need for innovative models that leverage modern technology and creativity [8]